Good Deed Foundation

Lately we’ve been working closely with a fellow climate-change-conscious organization, the Good Deed Foundation. They endorse product companies that help them fund projects to mitigate climate change and alleviate poverty and empower women. Cool group. =P

I like what the CEO, Andrew Martin (successful entrepreneur of SmartFood and Annie’s Homegrown), wrote on his blog entry, Benefits of doing Good Deeds. I think it’s a great way to look at the concept of for-profit-doing-good.

In this rich country, I think most people have figured out that having a lot of money doesn’t automatically lead to happiness. So since we have to make money some way or another to eat and live, why not make it by doing something good?

One of the projects we’re working on is to give away a million CFLs to non-profit organizations and people in need. Heh - try plugging that into the savings calculator - that project alone will prevent literally 100s of millions of pounds of pollution. Wow!

Check out Good Deed Foundation at www.gooddeedfoundation.org.

CFLs by 2012 - Alright!

In case you still haven’t heard the news, we’ve effectively outlawed inefficient incandescent light bulbs. Woohoo! The energy-efficiency bill passed in December mandates the phase-out of inefficient incandescent light bulbs starting in 2012.

Tell your friends! (= To start switching, because it just saves them money and prevents pollution, and they’ll have to eventually.

To read more, go to http://www.usnews.com/articles/business/economy/2007/12/19/faq-the-end-of-the-light-bulb-as-we-know-it.html .

Blog Action Day

It’s Blog Action Day! Check out www.blogactionday.org - the idea is to get everyone blogging about one topic on one day, to spur education, excitement, and action. The topic this year: the environment. So if you see this today (October 15), check out the website, register your blog, and write a blog relating to the environment in whatever way. (=

 For my contribution, I’d like to direct everybody to http://sca21.wikia.com/wiki/Main_Page, a sustainability wiki! I love wikis! They are an amazing invention of the modern world that allow a ridiculous number of contributors to collectively create an impressive feat of cooperation. So go to the sustainability wiki, input your ideas for action on sustainability, see other people’s ideas, and don’t forget to mention your favorite green light bulb company! ; )  (kidding)

 That’s all, folks! (=

 ~Eddie

The coming solar revolution (yay!) (=

Last night I was browsing the web about solar panels, and I came across a really great, informative video clip from the president and CTO of SunPower. The video is an hour long and goes into some detail about the economics and technical background of solar electric panels (photovoltaics). It’s at http://www.parc.xerox.com/cms/get_article.php?id=543 .

(= So in case you don’t have an hour to spare right at the moment, one of the really interesting points made was that solar panel prices are coming down a very classic experience curve, similar to what computer microprocessors have done. In other words, every decade the price of solar panels comes down by half, as the market volume increases 10-fold. This rule has held true from 1970 to the present.

According to projections based on this experience curve, we will have solar cell prices of $1.50 / Watt by the year 2012, which according to another rule of thumb (installed system cost = 2 * solar cell cost), corresponds to an installed system cost of $3 / Watt. So what does that mean?

Basically, you could take a $3 / Watt solar electric system, put it onto the roof of a new home or a home you’re purchasing, wrap the cost of it into the mortgage on the new home, and the increase in the monthly mortgage payment would balance out with the electric bill that you would no longer have to pay.

So an average home using 1,000 kWh per month would need a solar electric system that costs $20,000, which corresponds to an increase in the mortgage payment of $120 / month (assuming a 6% interest rate). So you’d trade a $120 / month electric bill for $120 / month on your mortgage for the cost of the solar electric system. And in the process, you’d eliminate the very substantial amount of pollution and greenhouse gases that are produced from burning coal at the power plant for your household electricity.

 So who wants to sign up for a solar electric system by 2012?  (=

What about the mercury?

One of the big (manufactured, in my opinion) controversies about CFLs is the mercury contained in them.

For a while, I’ve avoided touching this issue because it’s, well, touchy.

I confess that I have a (hopefully unfounded) fear that sensationalism rules the public and that the mere mention of mercury (ohh no! isn’t that toxic stuff!?) will simply drive the masses to unthinking and fearful avoidance.

Hahahaha, again, please don’t think I’m accusing you of being unthinking - what I’m confessing is an unfounded fear.

So, now that we’ve asserted that we’re all adults capable of rational discussion, what are my thoughts?

Short, to-the-point answer: the mercury contained in CFLs is too minute to be harmful for your health or your family’s health, even if you break a few. Heck, even if you break a bunch! You’d have to break 20 CFLs at once to get the same amount of mercury as an older-style thermometer.

Also, because CFLs save energy which is oftentimes generated from burning coal in the U.S., and burning coal releases mercury, CFLs actually reduce the amount of mercury going into the environment.

Longer answer, for those who want to think this through more thoroughly: the thing to know about mercury is that it comes in more than one form. Elemental mercury is the liquid metal stuff that we’re all familiar with. The thing to know about elemental mercury is that it’s not very dangerous. It’s not very dangerous because the body doesn’t tend to absorb it, so it never gets anywhere where it can do harm.

When elemental mercury is present in the environment, say in a lake, in sufficient amounts, something happens.

Small organisms (say, small fish) living in the lake will absorb a small amount of mercury, and it will be converted in their bodies to methylmercury, an “activated” organic form of mercury that is absorbed into the body, and is retained in the body better (worse?) than elemental mercury.

The small fish themselves generally won’t actually be affected by the methylmercury in their body, because it’s not present in very high concentrations.

Now something really interesting happens. The organism that preys on the small fish, say a medium-sized fish, will have to eat 100’s or even 1000’s of small fish in its lifetime in order to survive. Because the activated methylmercury is absorbed and retained in the body well (in contrast to elemental mercury, which is not), the medium-sized fish will have a much higher concentration of methylmercury in their body than the small fish did.

This continues along every step of the food chain, so that the higher you go, the higher concentration of methylmercury is present.

Well, guess who’s at the very tippety-top of the food chain? (= You guessed it! Lucky us! Homo sapiens.

So in communities that may eat seafood as their staple, people may eat 100’s or 1000’s of relatively large predator fish, thereby ingesting a supply of heavily “bioconcentrated” organically activated methylmercury, resulting in birth defects and other undesirable things in communities that eat fish from mercury-contaminated lakes.

Hence, the legitimate concern about mercury in the environment, which due to very significant amounts of bioconcentration and bioactivation, may result in birth defects in humans, especially in polluted lakeside seafood-eating people.

So where does this leave us with CFLs?

One conclusion is that the minute amount of unactivated elemental mercury present in CFLs is a far cry from a health concern. In fact, you may be surprised to learn that, if you have any of those silver-colored fillings in your teeth, you probably have, not 20, but 200 times as much mercury in your mouth as is present in a CFL!

The second conclusion is that because each 5mg-of-mercury CFL prevents significantly more than 5 mg of mercury from being released into the environment from burning coal, if you’re concerned about mercury in the environment, or mercury contamination, you should actually use as many CFLs as you can, and encourage everyone else you know to use CFLs also! Doing so will reduce the amount of mercury released into the environment due to burning coal for energy, even net of the amount that’s inside the CFL itself.

So there you have it. (=

Eddie Chu
Founder, GreenLights

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Another Cool CFL video…

Except you don’t even have to go to the store!! Just visit our online store to get your bulbs!

“This Bulb”—Awesome video about CFLs

How GreenLights Will Save the World from Global Warming

(in 5 Easy Steps)

  1. Popularize energy-saving CFL light bulbs.
    Persuade everyone to switch to CFLs. This will prevent 106 billion pounds of pollution per year in the U.S. More importantly, it will show that the public can adopt an environmentally-friendly technology that is also financially sound (they’ll save money with the switch). It will also show that GreenLights as an organization can instigate such a switch.
  2. Popularize solar hot water heaters.
    Persuade everyone to switch to solar hot water heaters. This will prevent roughly half a trillion pounds of pollution per year, and it will save everyone money on energy costs. Solar hot water heaters generate a 15-20% return in energy savings, meaning everyone will get richer by making the switch.
  3. Popularize solar electric systems.
    Persuade everyone to switch to solar electric systems. Prices on solar electric systems are coming down, from $7-8 per watt in the past to closer to $3-$4 per watt. At $3 per watt, a solar electric system generates a 9% return in energy savings. This means that if you install one on a new home and finance it with the mortgage, you’ll save more on energy costs than you’ll pay extra on your mortgage. Solar electric systems are capable of providing all the electricity you use in your house, so when everyone has a solar electric system, we’ve solved half the problem.
  4. Popularize hybrid/electric cars.
    Add plug-in systems to hybrid electric cars so that you can charge the battery from your household electricity. Decrease the size of the gasoline engines and increase the size of the electric engines. Eventually, we’ll have fully electric cars that charge from our household electricity, which in turn is powered by pollution-free solar panels on our roofs.
  5. Repeat in other countries.
    World saved. Global warming averted. Voila!

~ Eddie

Should we ban incandescent light bulbs?

Australia’s doing it. California’s doing it. Should we ban incandescent light bulbs? More broadly, what should the role of government be in protecting the environment?

As the founder of GreenLights USA—a company with the vision of solving the global warming problem by achieving carbon neutrality—I’m a firm believer that we, the private citizens of the United States, are fully capable of resolving most of our country’s environmental problems.

At the same time, the government does have its necessary roles, such as setting the rules that we all play by and providing the infrastructure that we all need.

So, what about the environment?

I’m still wrapping my head around what the government can and/or should do in taking on the issue of global warming. What do you think? Do you have any  great ideas about what our government should do or how we can further encourage them to act? Share your thoughts…

 ~Eddie